THE before

Over 24 Hours of unscripted footage from 5 Cameras. My client was able to ‘set it and forget it’ while we handled all story development and post-production. We were tasked to deliver a video that would tell the story of all that goes on in the stadium to prepare for a home game.

The client’s goal: deliver a story that would resonate with their audience.
Why Me? I was hired on my track record in handling similar situations with story development of unscripted content for Disney and Meta.

THE challenges

Ingesting an incredible amount of footage and finding a clear, concise story. Wrangling a beast and allowing the client to remain hands off. Integrating graphics, finding music, and following a brand + program guide.

Finding a story in a mountain of footage - allowing our client to remain hands off. There were infinite options and we had to transform tens of thousands of clips into one cohesive storyline.
Telling a story that reflected the client’s brand and built new connections with fans that allowed them to build deeper relationships with their team.

the results

We took a sea of footage and transformed it into a clear, concise story that established a new level of quality for our client going forward.
It not only met the client's expectations, it secured an immediate follow-up project within the series. That’s our goal, to create both an outstanding video and a pleasant client experience.

Their Audience: 80,000+ views and rave reviews

What their fans had to say:

“This is just an AWESOME [video], that showcases how amazing the entire staff is. Also great seeing the many women that contribute to make an inclusive, first-class organization. Hoping for more similar videos and looking forward to meeting ALL the staff members. Just [hope] I can enjoy gameday there someday.”
“That was spectacular. I'm going to save up money and fly to a game next year.”
“Great video by the media department of one of the premier organizations in all of professional sports!”